Roberto Iriondo

Executive Marketing advisor and consultant for AI companies

Startups, Entrepreneurship, Investing, Marketing

Let's connect ↓
Roberto Iriondo
User developing software on his computer | Roberto Iriondo | Front End Software Engineer | Digital Marketing & SEO Consultant

About

Intro

Hey there, thanks for stopping by. I'm a builder and strategist at my core. As a Executive Marketing Advisor and Consultant, I focus on helping AI companies navigate their unique challenges and opportunities in marketing, specifically web strategy and growth. I am an advisor for the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), where I work on special projects, including LLM360, the recently launched open-source framework for LLMs. I also co-founded Towards AI, where I serve as an advisor, aiding its continuous growth. Outside my primary professional realm, I have a keen interest in real estate and business investments. I'm particularly drawn to opportunities that allow for passive income, ensuring I balance in my commitments.

Music is my constant companion, and I've probably watched more movies than I can count. My reading interests span across startups, entrepreneurship, tech, and marketing. I am currently reading "The Power of Law" and "Think and Grow Rich".

Always open to connecting and sharing insights, so feel free to reach out!

Bio

Throughout my professional journey, I've been at the nexus of technology and marketing. My initial journey in AI was laid out at Carnegie Mellon University as a front-end engineer and marketing lead, where I had the privilege of working under Manuela Veloso and consequently Roni Rosenfeld, where I developed several key platforms, including the still-used today CMU Machine Learning Research blog. As my career advanced, I took up the mantle of Head of Content at Snorkel AI and later at Cohere, further honing my expertise in content strategy and brand narrative within the AI realm. Parallel to these roles, I delved into the intricacies of web growth strategy with my marketing agency from 2017 to 2021. This venture emphasized tailored SEO services for small businesses, reflecting my commitment to elevating brands in the digital space. My strategic engagements at Towards AI, both before and after its 2022 acquisition, have further enriched my experiences, cementing my position as a seasoned Executive Marketing Advisor and Consultant in the AI sphere. As a builder and strategist by heart, my work has helped several companies achieve business goals and significantly increase ROI, from Amazon Science, MBZUAI, Gather AI, Determined AI, Lambda Labs, Udacity, and many more.

Roberto Iriondo has established a venerable reputation in the domain of AI marketing, particularly as a Executive Marketing Advisor and consultant. His career trajectory commenced at Carnegie Mellon University under Manuela Veloso and Roni Rosenfeld's leadership, where he served as a front-end engineer and marketing lead, showcasing his proficiency in technical development by creating platforms such as the renowned CMU Machine Learning Research blog. As the Head of Content at Snorkel AI from 2021 to 2022, and subsequently at Cohere from 2022 to 2023, Roberto's expertise in shaping brand narratives and crafting effective content strategies became evident. Alongside these roles, he exhibited an astute understanding of web growth strategy, as manifested in his marketing agency's operations from 2017 to 2021. This agency catered to emerging businesses with a focus on SEO services. Furthermore, his involvement in strategic roles at Towards AI, both before and after its 2022 acquisition, underscores his multifaceted contributions to the AI marketing landscape. As a builder and strategist by heart, his work has helped several companies achieve business goals and significantly increase ROI, from Amazon Science, MBZUAI, Gather AI, Determined AI, Lambda Labs, Udacity, and many more.

Let's connect ↓

Linkedin

Featured


Latest